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About Us

Pacifico Optical was born between swims at Bondi Beach, and the brand is infused with the area's relaxed coastal lifestyle. Our design mantra is simple. Premium components styled in classic silhouettes. Our frames are hand crafted using Japanese and Italian acetates, lenses from Carl Zeiss Vision and European engineered hinges. We champion elegant shapes, subtle slopes, earthy textures and natural tones. Sandstone, salt spray and timber grain have influenced the lens and acetate colours, and vintage eyewear, aviation and European classicism have informed the frame forms. Our business model is simple, too. Premium glasses without the price-tag. We sell direct to our customers to keep costs down for you. We’re precise and handmade. We’re accessible luxury.