OUR STORY

Pacifico Optical was born in Bond Beach on the shores of the Pacific Ocean. It comes from a love of the sun, the ocean and the carefree coastal lifestyle. 

Our sunglasses are hand crafted using the finest materials including high quality acetate from Italian manufacturer Mazzucchelli, lenses from premium optics manufacturer Carl Zeiss Vision and nickel silver hinges and components from German manufacturer Comotec and Italian manufacturer Visottica. Quality you can depend on - for a price that won't break the bank.

Clovelly beach

the ORIGINAL

Our debut range of Sunglasses and first ever campaign. Shot at Clovelly Beach, with a 1963 Porsche 356.

The collection boasts Italian acetate from Mazzucchelli, lens from Carl Zeiss Vision and Italian engineered hinges.

frame your horizon

FLIGHT

Our 2016 'Flight' Campaign, shot at Palm Beach, Sydney with a 1950's Cessna 180 Float Plane.

The colours in the collection are pulled from Australian terrain, including the ocean, rare stones, wood grains and honey, and the clean shapes and high-end fabrication reflect a classic European design sensibility.

The inclusion of Japanese acetates mixed in with Mazzucchelli made this range paricuarly special.

COLLABORATION

THE YACHT WEEK

The launch of our partnership with luxury travel company The Yacht Week. The birth child of our the collaboration, none other than our popular Yacht Master frame, a bespoke pair of sunglasses perfectly styled and suited to the high seas.

SEEING THINGS CLEARLY

ESCAPE

Shot at Great Mackerel Beach, a suburb North of Sydney and only accessible by boat 'Escape', was shot for the launch of our debut range of eyeglasses.

The range of eyeglasses boasts some of our more popular sunglasses frame shapes. The frames were crafted using Italian cellulose acetate and Italian engineered hinges. We teamed up with Carl Zeiss Optical, who fulfil all of our prescription orders from their Sydney labratory.

COLLAORATION

MAN OF MANY

We teamed up with digital Mens lifestyle publication Man Of Many, to launch an exclusive pair sunglasses across two different colour combinations. Amber with Polarised Green lens and Shiraz with Polarised Blue lens.

The campaign was shot at Royal National Park, South of Sydney with our founders 1975 Mercedes 350 SL.

SYDNEY HARBOUR

AT SEA

Our 'At Sea' Campaign, shot in the stunning Sydney Harbour, featured the launch of our 2019 Summer collection of frames.

In classic Pacifico style, we shot this campaign on a Miami style speedboat. An Italian made 2018 Itama 45S.

INSPIRED BY EUROPEAN FLORA & FAUNA

SHADES OF EUROPE

Since 2015, we have been crafting classic & timeless eyewear inspired by a love of the sun, the ocean and the carefree coastal lifestyle . 'Shades of Europe', is a contemporary take on our eyewear and takes its inspiration from European shores and and their natural beauty.

The campaign was shot in a beautiful Tuscan Inspired home in Elizabeth Bay, Sydney.