We have refurbished a Land Rover Defender for a new direct-to-consumer initiative, Our ‘Sun Defender’ caters to Sydneysiders trying and buying their sunnies, making it more accessible to customers. The idea also came from a desire to promote sun safety within the local and surrounding communities, educating the Pacifico consumer on the benefits of their UV tinted and polarized lenses; thus the name “Sun Defender” was born. “We intend to eventually get around to dozens of Australian coastal towns and regional areas in the near future.” Says founder, Alain Guglielmino
Our travelling pop-up store has been kitted out with all the facilities of a shop on wheels including a custom fold-out window with shelving located at the back of the vehicle, customized, branded drawers and shelving, roof racks to carry the Pacifico branded sunglasses, vintage trunks and an awning to keep shade over our visitors whilst trying on the product range. Customers will be able to try on the full sun collection from November 1st.
You can find a list of events where our Sun Defender will be travelling to below. RSVP or ad a Calendar reminder to self to ensure you don't miss us. We look forward to seeing you there.
Customers are encouraged to share their try-on experience with the hashtag #sundefender @sundefender_au or @pacificooptical
The Sun Defender is operated in partnership with local Australian skin cancer charity, Skin Check Champions, headed by our mate Scott Maggs, AKA: Jimmy Niggles, who is winning the race against skin cancer by championing early detection.
We have been mates with Scott since the early days of Pacifico and following his work very closely, waiting for the opportunity to support his cause. That opportunity has now come and we are excited to finally announce that Pacifico will be donating $5.00 per pair of Sunglasses sold out of the Sun Defender, to the Skin Check Champions charity.
Our contribution will go towards the new national skin check program, which is setting up mobile pop-up clinics in high risk communities around Australia.