We have refurbished a Land Rover Defender for a new direct-to-consumer initiative, Our ‘Sun Defender’ caters to Sydneysiders trying and buying their sunnies, making it more accessible to customers. The idea also came from a desire to promote sun safety within the local and surrounding communities, educating the Pacifico consumer on the benefits of their UV tinted and polarized lenses; thus the name “Sun Defender” was born. “We intend to eventually get around to dozens of Australian coastal towns and regional areas in the near future.” Says founder, Alain Guglielmino
Our travelling pop-up store has been kitted out with all the facilities of a shop on wheels including a custom fold-out window with shelving located at the back of the vehicle, customized, branded drawers and shelving, roof racks to carry the Pacifico branded sunglasses, vintage trunks and an awning to keep shade over our visitors whilst trying on the product range. Customers will be able to try on the full sun collection from March 20th.